Director information

The original director for Mutemath music videos is Nate Weaver. He brings a depth of mood and emotion to his videos. From music videos to live concerts to episodic web content, Nate has worked with the likes of: Green Day, The Used, Taking Back Sunday, Against Me!, Missy Higgins, Tyler Hilton and David Crowder.

Our cast

The Geek we managed to get Piers B

As the lead singer - Adam H

lead guitarist- Adam T

"popular girl" - Ella

Last nights filming review

Filming went well, everyone was able to turn up and we got many of the first scenes shoot. We did the majority of the filming needed to be done in the music rooms, and it worked really well as it soon became dark, so we didn't need to waste time covering windows with paper. On the other hand we needed to move a lot of music equipment out of shot. we also wasted some time trying to find suitable speakers for the music which we eventually found 45 minutes in. We also received good news that we are able to film in queensgate on the 21st, 22nd and 23rd of December so we will be able to get the shopping centre shots there rather than Huntingdon, which was our backup.

first day of shooting 16/12/09

Today we will be filming some of the band close up shots. We were originally planning to shoot the majority of the performance scenes but we are unable to due to difficulty of band members turning up. Also Gina being ill today will also hold back same filming to a small extent, as we are unable to gain her views on the parts we are filming, but there is hope that she may be able to come in the evening.

Album cover ideas

We will most likely use the same image from the poster for the album cover and vise versa. We will most likely use a shot from the video for our main image and use the pacman and space invaders posters in the video its self. We will discide what image we will use after we have done some filming.

Diary entry 6

Today is our last day to make sure we have everything for filming tomorrow, and that includes the band members. So far we have three out of six people who have agreed to take part. Its not that people just won't do it, its that they have other commitments which means they are not able to do it. We are going to ask two more people today and hopefully they will help us to get some one else on board. Alothough the difficulty in finding the people to take part has been difficult, it has also allowed us time to find props. For example, we have has to sort out finding spotlights for the scene. We overcome this by deciding on using big torches which we will hold over them. We HOPE this will work. Today we are also going to make sure that we can block out all the light in the music room for the first few shots. We first see the band memebers in a dark room, and a spotlights appears over them when each part of the music starts i.e. when the guitar in the music starts the spotlight will appear over the guitarist ect. We think we'll be able to block the light out with the blinds and black paper with display boards in front of them. It should be possible but that is what we will find out later. Finally, we have sent an email to a manager at Queensgate, to ask permission to film there. We hope that the reply will not only say yes but allow us to film before opening hours. This will make it easier as we won't have to worry about other people messing around infront of the camera and messing the shots up. Like Gina has said, not every one has pulled their equal weight when it has come to the planning, making the work 10x harder for the others to do.
Stay tune for more diary entries :)

Gina

Diary Entry.
Hopefully we have finished most of the planning, just got to film now yay. Has been hard work as organising is quite hard. Not everyone has done the same amount of work so ot yet again has been hard finding the time to fit everything in. We have now finished the animatic and are about to put it on the blog so everyone can see the ideas we have and whether they fit to the music...

Final planning hopefully!:)

IMPORTANT:
Setting:
School shots - Music P2, hall and corridor.
Outside -
Geeks bedroom - Hopefully Charlotte's house
Hairdressers - Hopefully Charlotte's / Gina's house

Characters:
Geek: Piers
Singer: Adam
Bass: Josh???
Guitar: Adam T
Drummer: Jamie???
Girl: Ella
Audience: Anyone interested. People in H8.

Diary entry 5:

Yesturday we carried on with the animatic of our story board. We were finally able to figure out how to add a zoom effect, which we found very useful. We have all taken it in turn to do the animatic. I think that we only need one more lesson to complete it. Filming has been put on hold till next we due to some commitment problems.

Diary Entry 4:

Hiya, sorry it's been a long time since I last posted an entry, but been really busy with applying to Uni's. We're are finally starting our filming. Hope everything goes OK, there's not long left now till the Christmas holidays and as you can see from our shooting schedule, we have to get all the school shots filmed before we break up. We've been doing the animation today, putting the stills with the music and effects that we may be using. There were a few technical problems but that's not out of the ordinary, just made the process a bit longer. But it was good to see the pictures with the music, we were a bit apprehensive about whether it would all fit, but it's going good so far so fingers crossed :)Tomorrow we should hopefully finish it so it will then be posted on the blog :) Stay tune for more updates soon :)

Shooting Schedule

Our shooting schedule beginning this week. We have kept the shots together where the same location has been used to make it easier. Also, we have kept week 5 free as that is CHRISTMAS week, but we may add a day in at the beginning but its not official yet.
(IF YOU DOUBLE CLICK ON THE IMAGE IT WILL ENLARGE SO THAT YOU CAN SEE IT IN DETAIL)

Poster Ideas

As our music video focuses heavily on a geek, we have taken that theme into consideration for our ideas. Considering we shall have various Computer game posters I thought of an retro/arcade type of poster, such as Pacman or Space Invaders.

Taken from the arcade game screen and then modify it slightly, such as having Mute math and Spotlight instead of the status at the bottom of the screen. Then instead of the “ghost” having the band members instead.
The white dots on the black background also signify the spotlight in the video, or even some of the posters around the “geek’s” bed room will also link the poster with the video.

Another idea could be, instead of the Ghosts picture, character name /nickname have the band member’s pixel image name and then what they do within the band, E.g. Bob/ lead singer. Then Mute math at the top of the page with spotlight underneath. We could also interoperate the font from a Mute math poster which is already out there, or keep it with the retro font.

Instead of the Pacman idea we could change it to Space Invaders, for instance the green block could become the band and instead of the aliens replace them with letters and have the band name and song title there instead.
Or another idea we have had for the poster is to take a still from the video and put the band and song tile over the top of it to make it look like a poster which they have already released. Such as one of their current posters.

This scene from the film school of rock is when Jack expains the song and the performance to the class. When he expalains the how the performance will start with a black stage and a beam of light, this is similar to our beginning of the music video, except that instead of a stage, it will be a black room. Also, Jack explains how each different band member will come into the song at different times, this will be the same for us except we will have the addition of the spotlights shinning down on each band member as they start.

The School of rock another good example of a performance with an audience, it also uses some spotlights, not exactly the same as ours but still some usage. We have also taken some shot ideas of the band, like the CU to pan when Jack Black is playing the guitar. 0.18 - 0.32. Plus we really like it:)

GOOD NEWS EVERYONE

Yay! Mr Green has kindly agreed to let us use the music block for our very dark room, and the hall for the performance based bit, i.e the finale at the end. He has also agreed to let us use the instruments more importantly the drums that we desperatly need. This means that we have basically now got most pf the most important props. A final prop list will be coming soon.

Shooting Script.
 Shot 1: Zooms out from ECU of Mutemath poster, (maybe MCU of geek if needed.)

 Shot 2: To MCU,

 Shot 3: Then starts to pan around geek’s bedroom,

 Shot 4: To MS/ OTS of geek sitting in front of the TV.

 Shot 5: Zoom into fuzzy TV which then goes to

 Shot 6: MLS of band in a black room showing background (Sometimes MCU if needed) Spotlight shines down on beginning guitar player and bassist as he claps the beat. Then the next spotlight shines down on the drummer and then the singer, as each of the different parts of the song start.

 Shot 7: CU of singer, singing second ahahahahah while moving backwards and forwards, towards and away from camera going from until he sings.

 Shot 8: Fourth ahahahahah Pan around to show singer in front of geek, 2 shot while the singer sings to the geek.

 Shot 9: Bridge to memory – fading, wobbly/ shaking shot

 Shot 10: Black and white two shot, the geek in corridor about to talk to pretty girl (back of head long hair etc.) she walks off and leaves him as he is about to talk to her. (2nd + 3rd line – verse.)

 Shot 11: First “I know” transition back to black room – again Bridge from memory effect (Shot 9)

 Shot 12: (ECU “I know” of singer singing to camera if time/needed)

 Shot 13: POV shot from geeks POV of the singer singing “what do you say x2”

 Shot 14: Quick pan round, with a quick zoom during gap between verse and chorus. (or normal shot transition if fits)

 Shot 15: Two shot of singer putting hand out and singing “just take a fall” with other hand into mic.

 Shot 16: OTS shot of singers slight head pulling the geek towards him

 Shot 17: Then the screen goes black to white or visa versa, like a spotlight editing effect.

 Shot 18: Lands in a hair dressers chair, OTS shot of the geek sitting in the chair, having his hair cut, with the band trying to teach him how to sing the ahahahahah, the bass player and the guitarist on either side taking it in turns to sing it. Then the main singer pops out behind the chair and sings “oh the spotlight is on.”

 Shot 19: Quick zoom into the mirror ECU of the geek in the mirror which then changes to ECU quickly zooming out of bedroom mirror. – OTS

 Shot 20: LS now in the geek’s room, with wardrobe open band pulling clothes out.

 Shot 21: M LS of Geek pulling one of his favourite T-shirts away from lead singer.

 Shot22: Mean while in the background the other band members are pulling things off his walls and off his shelves.

 Shot 23: CU of each of band members pulling stuff.

 Shot 24: ECU of geek despairing at his room being wrecked, “you’re gonna die to try what can’t be done”

 Shot 25: LS of band members grabbing him turning him around and around, getting more intense, the lead singer on the outside singing towards geek. /(OTS/ HA shot of band members going around him, the top of their heads him looking up at camera looking sad and worried./ fish eye of room him still in the middle.

 Shot 26: CU of lead singer singing to the camera quite angry intense. “Now is there nothing like the inside of you anywhere.”

 Shot 27: 2 shot (or other angle) like shot 15 putting hand out and singing “just take a fall”

 Shot 28: OTS shot of the geek putting his hand in the singers like shot 16.

 Shot 29: Spotlight transition like shot 17. (black – white)

 Shot 30: Queensgate, EL HA shot of geek and singer landing in the middle. (if loads if people do a blur of everyone)

 Shot 31: Same shot just the other band members come out and walk fast (to the beat) towards them from each corner/ side.

 Shot 32: LS of the band walking with geek in middle again if loads of people blur them. Singer singing “Oh the spotlight is on, yeah it’s on”

 Shot 33: Tracking in front and at the side of the band going into the shop, picking up out clothes and handing them to the geeks and going over to a changing room.

 Shot 34: LS of band from the side pushing him in the changing room.

 Shot 35: POV shot/ front shot of geek falling into changing room.

 Shot 36: CU of them shutting the curtains.

 Shot 37: sort of LS (of his whole body being in the centre leaning against the wall. “Because everyone would rather watch you fall.”

 Shot 38: Slow/ fast pan that matches beat. (If we can have a visual representation of “Were all in trouble” on the wall next to him, on a poster that camera just goes past.)

 Shot 39: From the pan MLS from an angle that shows band members throwing clothes in the changing room and the geek throwing them back out again. Till the second “And we all are, yeah” to the last “were all in trouble.”

 Shot 40: “just take a fall” MCU of curtain opening.

 Shot 41: “your one of us” panning up to match beat, from the geeks shoes up to his hair, now he is one of them and looks like one of the band members.

 Shot 42: “the spotlight is on” (If time the singer pulls geek through spotlight, like other shots etc.)

 Shot 43: “Ahahahahah” The geeks lands with the rest of the band and starts singing Ahahahahah on stage in front of crowd. (Land on stage either OTS shot from behind, looking over it shows audience.)

 Shot 44: (if shot 43 happens: slow/ quick pan of the band) LA shot from the side showing the geek singing down/ crouching to the audience.

 Shot 45: LS showing crowds top of their heads and hands, clapping etc. And showing the 5 band members. (Maybe glowing hands.)

 Shot 46: Quick pan on singer.

 Shot 47: Quick zoom into the drummer just before “Now your one of us”

 Shot 48: LS of the singing “Now you’re” and the geek singing “ahh” taking it in turns. Still have the band in the background doing stuff.

 Shot 49: second “now you’re, now you’re,” POV from the singer/ LA/ LS of audience playing along, singing having a good time.

 Shot 50: From third “now you’re on off us” LA shot of Bassist, switches to MS of Guitarist.

 Shot 51: MLS – LS – ELS, of the whole band and audience “oh the spotlight is on”

 Shot 52: MS of back of the head – to OTS shot of her walking towards the geek on stage, she now likes him. Shot of both of them, he leans and takes her hand, maybe pulls her through the spotlight (transition) or just goes black/ white at the end.
By Charlotte and Gina!!!

MuteMath Merchandise

T-shirts, CDs, Posters and Hoodies are some of the most merchandise that MuteMath has to offer.


T-shirts are one of the most popular form of merchandise, they are also good for promoting the band. When people where them they are promoting them.

Diary Entry 3:

YAY, Gina, Rachael and I have finally finished the storyboard. It to us a while but today victory was ours. Now all we have to do is transfere it to the storyboard. It was a good day yesturday, got a really good idea about how to end it. We started of with another idea but we were stuggling on how to fit it in, but then Gina came up with another really good idea, and it turned out that one flowed better with the other shots, and it also includes an idea that I had at the very beginning of this very long process. Glowing hands, that's all I'm saying :) It also means that we have more of a variety of shots.

From the 21st second to the 28th is a slow zoom of Gary Barlow clapping and singing with a faint spotlight over him. This has inspired us for one of our shots, then cut to our drummer, and then to our crowd.

This has other shots included that we are thinking about using for the finale. as this also is a performance based peice infront of an audience, this is very similer to what we had in mind. Some of the shots show the audience's hands in the air, their dancing and having fun while the band plays. We want to include this in ours. we also got the idea of the CU of the drummer and other band members from this performance. Obviously our song will be quicker so the transistions and zooms will be quicker as to fit in with the song.

Diary Entry 2

Today Gina, Rachel and I drew some more pictures on our storyboard. We are now up to the bridge. As Gina wrote in the last diary entry, we have already nearly finished the shooting script, we only have to make sure that the end of the song flows well and then that part of the planning process will finally be finished, HALLELUJAH! Who ever thought that creating a narrative for a song would be such a long and difficult process. Once the shooting script is finished we will be able to finish the storyboard, and then its on to filming.
Oh yeh, that remindes me of another part of the planning process we did today. We drew up a list of people who would be playing each part and the locations that we will be using. Adam and Jamie have very kindly agreed to take part, Adam will be the lead singer where as Jamie has volunteered as the drummer. We've got two other people in mind to play the parts of the guitarist and geek but as they havn't confirmed yet we better not say names. The location is just about sorted as well, for the dark room at the beginning of the video we hope to use one of the rooms in the music block, for the stage at the end of the video we hope to use the school hall. At least for these locations we won't have to travel far, I remember last year's media coursework when although the shooting was mostly in one location, it was not always the easiest place to get to. It was alright if we wanted to shoot straight after school coz Gina's mum was able to take us, but we were usually shooting till late and held her up a bit. This time tho, if we want to shoot straight after school it won't be so much of a problem.
We also talked about drawing up a rota for the filming. It was Gina's brilliant idea, (I know I said Gina and brilliant in the same sentence but it does happen occasionally). Basically, when one person is filming, another will be directing and the other will be either shooting the backstage video or taking backstage pictures. Then the next day, the roles will change and so on. We're doing this so that we all get an equal chance at everything.
Even tho we have done all this work today we've still got a lot more to do, geezze, I know what your thinking, how much more can there be? But trust me, there's a lot more, and that isn't even including the editing yet! But even tho it seems like I'm complaining a lot, I still enjoy it :) Still more diary entries to come about the progress :)

MuteMath Music Video - Typical

The video is set in mostly the same location throughout. This again is a similarity with other MuteMath music videos, which are again set in the same location throughout most of the video.

The style of the mise-en-scene is not a typical setting, with quite unusual props and features added to it, this would link with the song as it's about breaking out of the `typical`. The dark background means that the bright and colourful props and features stand out, drawing the audience’s attention to these. The costume is very much the MuteMath style, the smart casual suites. This helps the audience recognise them almost instantly. The lights which are displayed as a backdrop at the back of the setting flash in time with the beat, adding to the excitement of the video. When it comes to the positioning of the band members, the lead singer is at the forefront of the group throughout the video, as the lead singer he is the one that the audience are going to focus on the most, so therefore it makes sense for him to be positioned at the front.

There are a very little variety of camera angles used in this video. At the beginning, there is an extreme close up of the bassist starting the song, the camera then zooms out to reveal the rest of the set at a medium long shot. The camera then stays stationary throughout the rest of the video, with the two exceptions, one near the beginning when the camera zooms back inwards to a medium shot for the next scene, this involves the lead singer positioned alone with a white background and paint, the camera then zooms back out again to the medium long shot like before including all the band members in the set. The only other time the camera moves/changes is when the camera pans upwards to a high angle shot lasting approximately 20 seconds.

The lack or variety or camera angles are made up largely with the editing. There are sections which have been sped up and others which have been slowed down. The whole video has been shot with the actions being done forwards and the lyrics being spoken backwards, so during the editing process, they would have reversed the footage to create the effect shown in the video. This effect can also be seen in the video of `The Scientist` by the band Coldplay. It is a common effect used as although it can take a long time to film, the finished effect adds interest to the video, especially when the video largely is performance based and without it, can become quite boring. Also the movement is all in time with the video, which works well with the reverse effect.

Overall there are many consistencies between this MuteMath music video and other MuteMath music videos, for example, the fact that the video is very performance based. The use of the reverse effect is a good use as without it, the video may have been very boring due to there being next to no narrative.

http://www.youtube.com/watch?v=pAtXKS9ZxvM


http://www.youtube.com/watch?v=pAtXKS9ZxvM

Pitch Presentation, Imogen Heap and MutMath.

PItch Presentation

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About the label, Warner Brothers record label.






History
Warner Bros. Records opened for business on March 19, 1958, above the film studio's machine shop at 3701 Warner Boulevard in Burbank, California. Prompting the label's creation was when Warner Bros. Pictures contract actor Tab Hunter scored a #1 hit in 1957 with "Young Love" for Dot Records. To Warners' chagrin, reporters were primarily asking about the hit record, instead of Hunter's latest Warner movie. The company quickly signed Hunter to the newly formed record division, and while his subsequent recordings for the label failed to duplicate the success that he had with Dot, the fledgling Warner Bros. Records was nonetheless successful.
In 1960, the company signed the Everly Brothers (which were previously on Cadence Records) with the first ever million-dollar contract in history. The same year, they also released two albums by Bob Newhart, which both won Grammy Awards, including the Album of the Year. In 1963, Warner Bros. Records purchased Frank Sinatra's label, Reprise Records—the acquisition proved very lucrative, as Reprise remains in the WBR fold to this day. In 1964, the label negotiated with Disques Vogue for the right to distribute Petula Clark's recordings in the US, beginning with "Downtown." Eight years later, in 1972, Dionne Warwick was brought to the label after leaving Scepter Records in a deal that was the biggest contract at the time for a female artist. Warwick's five years at Warners would greatly pale in comparison to her tenure at Scepter, both personally and professionally.
In 1967, Warner Bros. (including WBR) was sold for $85 million to Seven Arts Productions and renamed Warner Bros.-Seven Arts. Two years later, the company was sold to Kinney National Company (later renamed Warner Communications.) In 1971, Warner Communications established WEA; the pooling together of Warner Bros. Records, Elektra and Atlantic, to form a larger umbrella for its music entities under which they could operate. In 1990, Warner Communications merged with Time Inc. to form Time Warner. In 1991, WEA was renamed Warner Music. In 2000, Time Warner merged with AOL creating AOL Time Warner. Finally, in March 2004, a group of private investors led by Edgar Bronfman Jr. bought the Warner Music Group from Time Warner. Today Warner Bros. Records remains one of Warner Music Group's most dominant labels, having exactly 121 artists on the label. WMG enjoys a royalty-free license from Time Warner for the use of Warner Bros. trademarks; this could be revoked if WMG becomes under control of a major motion picture studio.
American Idol judge Kara DioGuardi was appointed to vice president of A&R in 2008.

Warner Brothers Record Labels is a very popular label it promotes bands and artists such as: Adam Sandler
Alanis Morissette
Arctic monkeys
Amour for sleep
Avenged Sevenfold
Craig David
Damian Rice
Daniel Powter
Eric Clapton
Enya
Goo Goo dolls
Green day
HIM
Madonna
Meg and Dia
Metallica
Muse
Mute Math
My chemical romance
Oasis
R.E.M
Red Hot Chilli Peppers
Stevie Nicks
Taking Back Sunday
The Raconteurs
The subways
The Used
The Veronica
The White Stripes

For each artist it has a main page that directs the audience to the artists/ bands actual website, it also directs them to a myspace, facebook or Twitter page, so the audience can feel that they are in touch with their favourite famous people. The label boasts many famous bands old and new which appeals to the older and younger artist.
The record label website itself has a Blog, Video bank, Live Feed, Street network, Store and a Mobile link. These are all things that appeal to a modern audience thats used to comunicating using wireless technology. This means that they can keep in touch with band news and keep up to date with the latest updates surrounding the band. As Warner brothers is a well known brand it makes it easier to promote bands for different audiences. It also means that as its a gollomate company they have lots of money to spend on promotion, they are a very big company. But they best known for their films, big films such as Harry Potter amang others which means they also own the rights to comercial space surrounding their films making it easier to monopalise the music market.

How MuteMath are represented.


MuteMath's record label is Warner Brothers records.


In January 2006, the band set out on a tour in support of their self-titled debut album. It was independently released in response to Warner Music Group's indecision on what to do with Mute Math resulting in a marketing stalemate and the threat of the whole project getting shelved. So by late 2005, Teleprompt filed suit against Warner Music requesting Mute Math to be released from their contract while Teleprompt would proceed to promote and sell Mute Math’s self-titled debut on its own. (see Teleprompt Controversy for more details).
Cover of the live DVD Flesh and Bones Electric Fun, released March 2007.The special edition of the album was only available as a "tour-only" release until it hit the Internet on Teleprompt's online store, selling more than 10,000 copies in its first month. Mute Math landed on the covers of Billboard and Pollstar[1] being featured in Alternative Press[2], Paste[3], and Spin[4] as well as on the MTV News program 'You Hear It First'[5]. The group continued to tour vigorously, playing shows to crowds of thousands at festivals such as Bonnaroo, Lollapalooza, Van's Warped Tour, V Festival, CMJ Music Marathon in New York City, and Voodoo Music Experience in their hometown of New Orleans.
After months of legal wrangling with parent label Warner Bros. Records, Teleprompt settled litigation out of court in August 2006 with a re-negotiated contract with Warner.
WBR re-released the band's debut album Mute Math on September 26, 2006. The fully remastered album features reworked tracks from their Reset EP[6] and a bonus limited-edition live EP. The album debuted at #17 on Billboard's Top Heatseekers chart.[7]
The band returned to the road in early 2007 with opening dates for The Fray & Wolfmother in various cities and a brief headlining tour in Europe. Flesh And Bones Electric Fun, an exclusive live DVD was released on March 20, 2007 with an accompanying 43-city North American tour that ran through the first of May.

Diary Entry 1

HEHE! Charlotte and I have been working very hard over the last few weeks trying to come up with good ideas for our video - no seriously we were but we got stuck about half way through the song as to what we were going to do, we had a solid narrative but nothing followed that. After a couple of days we were getting fed up, frustrated that we suddenly couldnt think of anything. Yesterday Charlotte and I were doing the media in the morning when all of a sudden after days of miserable nothing it all came flooding out, literally like a apiphanie. I started off with a good setting then Charlotte came up with shots and we both did about half the song in twenty minutes! quickly I opened word and started typing everything we had so we didnt forget anything we would desperatly need later on, as its me i usually have a good idea but then cant remember five minutes after. we did the first verse and chorus in this short time. Then it was lunch... i had coffee it was either a mistake or a blessing cause once again i was quite hyper and unforunatly for my group wanted to get ideas out as quick as possible while trying to explain what i meant in my head to them. Eventually we had a good idea about what was going on taking ideas from everyone and putting them together meant that we could finish most of the rest of the song. We recorded it on the shooting script which we have now near enough finished and then we recorded it on the storyboard with little drawings. Lucky ly the song we have choosen is the kind of song that you canlisten to over and over again and not get sick of it cause we must have magenged to get through listening to it about one hundred times in the last two days. - more diary entries to come about the progress:)

Location Pictures - Queensgate

Here are some pictures of Queensgate shopping centre which we plan to use as location for a section of the song. Here, the band will be seen arriving after jumping into the spotlight from the geek's bedroom. If there are a lot of people, then we will blur them to centre the attention on the band. First there will be an areal shot like the top middle picture or the bottom left picture. This will then change to a long shot of the band walking towards the camera like the top left picture or the middle middle picture. We decided on a shopping centre as part of our music video narrative, we have the band members changing the geek's image, the shopping centre will be where they change his style of clothes. We chose Queensgate as it is close to us so is easy for us to get to.

A transition idea for the memory sequence. . . what i've been trying to explain! :) The transisition when he gets kicked by the horse, from 0.14 - 0.22. the water mark effect fade might be used in the transition from when he remembers about the girl.

The Story Board and Shooting Script

Our first draft of the story board was disgarded as we found that we had missed alot of shots out and some of our ideas had changed. So we decided that before the second storyboard would be drawn we would complete the shooting script. In this we included every shot that would be used. But starting off was slow as we found that we didn't have many ideas. However, once one great idea was put forward we found that more great ideas were being put forward and it wasn't long before we had completed the shooting script. From this we were able to draw the completed storyboard.

costume for the `Geek`

The geek glasses here will help the audience recognise that he is a geek. They may also symbolise that he is a shy character, hiding behind his big glasses. He is the character with the main focus on him. The narrative follows him in his transformation from shy geek, to confident popular kid.

We want the hair to be curly/frizzy. Again this will help the audience recognise that he is a geek. This will change towards the end of the song as his image transforms.

Here are some effects that we may use for the video

The style of clothing, smart casual, is the costume we will be using for the band members

The effect here uses an outline and contrast effect, the image looks more defined.

The image here uses a paintbrush effect to make the image look as though it has been drawn or sketched. This may work for the beginning as the narrative may start of with the `Geek` characters drawing the band, then the pictures sort of become reality.

This image uses a gravel effect. It is a good effect as it doesn't distort the image too much. This is only an idea though and we may find when editing that it doesn't fit with the rest of the video.

Some setting ideas and other pictures

Colour ideas-

Common colours we see thought out our images are black, red, gold and occasionally silver. I looked at the old style theater posters by Vaudeville, and eventually found a modern poster based on this style which fits in with our colour scheme perfectly. As you can see it is a rather dark poster with a small joke. it has the main colours of black and red but has various dark er golds and yellowish colours. i also added some effects on the picture using Adobe photoshop which works rather well. I used the spot healing brush tool to adjust a variety of things such as the font and used the poster edges tool to make the poster bolder.

(original to the right, adjusted one on the left.)

Mood Board: Some ideas that surround our video, font, images etc and other ideas such as costume that are all indie rock style.

Mise-en-scene

Props which we will need for the music video include stereotypical thinks which are connected to the Rock genre, such as the electric and base guitars,drums and also the microphone, which our band will need. To keep with the bands usual costume we will need to dress our "band" in Mutemaths style. For example, the suits they wear, skinny ties but also wearing converse shows. We will also need to use a large stage and/or club to film in which we would be able to also use lights over the band.

For costume design we are going to try and keep it to Mutemaths style as possible. Their style is based on the Teddy boy style of clothing where young men would wear clothes inspired by the styles of the Edwardian period. The style started in London in the 1950s and rapidly spread across the UK, soon becoming strongly associated with American rock and roll. To modernise this style, bands such as Mutemath, have added and taken away from the "Teddy" style. For instance they sometimes wear "drainpipe" trousers and the brogues shoes, but sometimes replace them with skinny jeans and converse style trainers to add the essence of the punk genre, as well as the 50s rock n roll.

Mutemath Moodboard

Mutemath Genre Characteristics

New wave – The new wave was originated and introduced in 1976 in Great Britain by Sex Pistols manager Malcolm McLaren as an alternative label for what was also being called `Punk`. The term referred to Avant-garde French New wave film movements of the 1960s. The label of the New Wave was soon picked up by British punk frenzies such as `Sniffin Glue` and then soon after, the professional music press. For a period of time in 1976 and 1977 the two terms were interchangeable. But by the end of 1977, the term `New Wave` had replaced `Punk` as the definition for new underground music in the UK and had emerged as a movement in its own rights by 1979, incorporating aspects of mod subculture, electronic music, disco and punk. During the 1980s, the US’s New Wave became a catch-all term that applied to new British style music acts and in particular, general synth pop acts. The 1990s and 2000s has seen rivals and a number of acts that have been influenced by a variety of New Wave styles. The regional scenes of New Wave are Belgium, France, Germany, Spain, UK, US and Yugoslavia.

Electronic Rock – Electronic rock is also commonly known as electro-rock, digital rock or synth-rock. It is the combination of electronic music with traditional rock music. The main idea of development of Electronic Rock would be the utilisation of new digital technologies in the recording, writing and live production of rock music. The main cultural origins of Electronic Rock are mid 1990s New York and Manchester.

Christian Rock – Christian Rock is a form of rock music played by bands whose members are Christians. The lyrics are largely based on matters concerned with the concept of Christian faith. The Christian Rock genre is most popular in the US, although world wide popularity is common with some bands.

Psychedelic Rock – Psychedelic Rock is a style of rock music that is inspired or influenced by psychedelic cultures. It is also influenced by attempts to replicate and enhance the mind-altering of psychedelic drugs. Among British and US garage and folk rock bands during the mid 1960s was when psychedelic rock emerged. It bridged the transformation from early blues based rock to progressive rock, art rock, experimental pop, hard rock and eventually heavy metal. The culture origins of Psychedelic Rock are the mid 1960s UK and US.

Post Rock – Post Rock is the genre of alternative rock. It is characterised by the use of musical instruments that are commonly associated with rock music but using rhythms, harmonies, melodies, timbre and chord progression that is not normally associated with that of rock traditions. Although Post Rock is rooted in the Indie or Underground scenes of the 1980s and 90s, the style often bears little familiarity musically with that of Indie Rock. The mainstream popularity of Post Rock has been limited highest in the early 000s, but has steadily been increasing since 2006. The cultural origins of this style of music is late 1980s early 90s in Canada, the US and the UK. The regional scenes of the Post Rock genre are Montreal, Iceland, Chicago, Louisville and Glasgow.-]

By Charlotte :)

Some thoughts of the video.

♪http://www.youtube.com/watch?v=Ry6GAwDCI2I - Spotlight music video.
Some pictures from the video, very much performance based not much of a narrative. Quite a random theme that appeals to audience, weird things going on in the back of the car. Quite Indie clothing and the band are completly performing to the camera i.e. audience. The edits fit the beat of the song which is quite fast and there is a MCL of the boot of the car so you can see the whole band as play and get their instruments. In our video we are going to have a strong narrative throughout that fits with the lyrics unlike the video at the moment which only fits in with the music and the beat. This type of video shows how something can be made in a small budget and doesnt have to have loads included in it to be appealing depending on the audience, obviously if it was can R+B audience this would be very different and have a massive budget.



By Gina and Charlotte

Some typical pictures of MuteMath: By Gina

MuteMath Official website analysis.

♪The website features all the typical things a normal band website would include. Mutemath has the logo along the top so its the first thing the audience will see.
♪Its colour scheme is mostly green and natural colours. That feature on the album cover, EP and other mechanise.
♪There are links to other pages about Muetmath like FaceBook and MySpace. Which let the audience have easy access to other promotional parts of the band.
♪The whole website is designed to inform fans and appeal to any potential fans.
♪It also features a blog which lets fans know exactly what the band is doing and makes them feel as if they are a special fan to the band makes the page feel more personal.
♪Something that makes it different is that Fans can order DVDs, CDs and posters etc. From all over the world.

Queens' Bohemian Rhapsody has a lot of ideas, which we would be able to use for our Mutemath video, "Spotlight". For instance, the video starts with the four members of Queen standing all in black with a grayish/white background. It then goes all black and spotlights shine from above to reveal each members face and shoulders. It then cuts to the band in white suits, making the video partly performance based. It shows the lead singer with the bass guitarist in the background, and when there is a guitar solo it cuts to the lead guitarist.After about two minutes two and a half in then goes back to the over the head spot light of the band. Within this part of the clip there are many singular shots of each member and just as many of the group. This would work for our video as there are four members of Mutemath and also consists of a lead singer, bass guitarist, electric guitarist and drummer. At the end of the video it goes back to the performance narrative and the band finishes the song.

Lyrics for Mutemaths "Spotlight"

Into = 0.25
(Ahh ahh, ahh ahh) =0.37

You got a whole lot left to say now = 0.41

You knocked all your wind out = 0.47

You just tried too hard and you froze = 0.55

I know, I know = 1.01

What to say, what to say = 1.07

Just take the fall = 1.11

You're one of us = 1.14

The spotlight is on = 1.16

(Ahh ahh) = 1.21

Oh the spotlight is on, oh = 1.28

You know the one thing you're fighting to hold=1.33

Will be the one thing you've got to let go = 1.40

And when you feel the wall cannot be burned = 1.44

You're gonna die to try what can't be done = 1.47

Gonna stay stay out but you don't care = 1.51

Now is there nothing like the inside of you anywhere = 1.54

Oh just take the fall = 1.58

You're one of us = 2.02

The spotlight is on = 2.05

(Ahh ahh) = 2.08

Oh the spotlight is on, yeah it's on = 2.15

gap = 2.28

Because everyone would rather watch you fall= 2.33
And we all are, yeah = 2.37

And we all are, yeah = 2.39

Just take a fall = 2.42
You're one of us = 2.46

The spotlight is on = 2.49

(Ahh ahh) = 2.51

Oh the spotlight is on = 2.54

(Just take the fall) = 2.58

Now you're one of us = 3.00
Now you're, now you're, now you're, now you're one of us = 3.06

Now you're, now you're, now you're one of us = 3.11

Oh the spotlight is on = 3.13

(Ahh ahh) = 3.20

By Charlotte and Gina:)

Alternative rock, new wave, electro rock, Christian rock, psychedelic rock and post rock with ambient vocals

Similar artists: The Black Ghosts, People in Planes, Stereophonics, Anberlin, Amber Pacific, Friendly Fires, Incubus, Paramore.

Target audience: People who like “pop” rock music. Not too heavy, feel good uplifting music. Probably Teenage, young adult audience due to the new wave feel. Both female and male orientated due to the lyrics that can appeal to everyone. As they were featured on the Twilight soundtrack they also appeal to people who are fans of that.

By Gina

MuteMath:

A Grammy Award nominated American rock band from New Orleans that formed in 2003. Their music consists of many elements such as alternative rock, new wave, electro rock, Christian rock, psychedelic rock, and post-rock with ambient vocals. The group consists of Paul Meany on Rhodes piano, bass, keytar, keyboards, samples, vocals, and more recently, guitar; Darren King on drums, samples, and programming; Greg Hill on guitar, piano, vocals, and sometimes using his floor pedals as an instrument; and Roy Mitchell-Cárdenas on bass guitar, upright bass, and bass drum.
How they formed - They started out though in 2001 as a long distance collaboration between Paul Meany in New Orleans Louisiana and Darren King in Springfield Missouri. They had previously known each other from Meany’s previous Christian Group `Earthsuit`. They began by King sending Meany demo CDs, Meany was impressed and with permission from King added some of his own ideas to the CDs. Darren King then moved to New Orleans to replace the drummer of Earthsuit which eventually ended and both Darren King and Paul Meany started out as the bad `Math`. Guitarist Greg Hill then joined the band and soon after they decided to leave their current manager and go on a new venture and do things on their own. After hearing that `Math` was already being used as a name for another band, they changed their band name to `Mute Math`. They used Social Networking sites like My Space to spread word of their group. Their music consists of many elements. Each element has its own history and background.

By Charlotte

Imogen Heap - say goodnight and go video analysis. - http://www.youtube.com/watch?v=z9athUdhH40

Genre Characteristics: Electronica, Alternative, Indie, Pop, Rock, Ambient. Quite quirky costume that matches, hair style. Weird props that are influenced by the electronic parts of the song. Lots of LS, MLS, MCUs and CUs of the artist herself performing to the song and the lyrics. Quite girly lyrics and backdrop, appeals to female audience.


Relationship between lyrics + visuals: Quite childish, starts off as black and white, story about a love story but has modern lyrics. "Why do you have to be so cute?" actually singing it to someone. "You’re taking everything off" her hand gestures show clothes coming off. "Flicking through the TV, relaxed and reclining and you think your alone" she’s in the TV as she is talking to him, he’s not alone cause she’s still talking to him. "Come stay with me" little dolls of her and the man she loves dancing in a miniature house. She stops and he winds her up like a doll, wants to hear what she has to say. Quite realistic "but then the heating may be down again" showing a cute storyline but then the money side comes in to it.


Relationship between music and visuals: music quite slow to begin with, edits and shots reflect this, so does her acting as it gets faster her hand gestures get faster. And panning and zoom also gets faster and slower parts of the song.

Close ups Etc. + image motifs: lots of CUs of her miming the lyrics and acting to them showing how she feels * closing eyes etc. CUs of the various toys and fading into the middle part of the song between the toys, little house and other strange things makes it seem like a dream world. Image motifs, its imogen heaps motif to have mad hair, strange costume as this fits to her type of music. Always has strange backdrops (headlock video completely white background) Juxtaposition between the backdrop of the dirty room, looks quite horrible and the fairy lights, candles and costume. In the little dolls house it has imogen heap and the guy she likes in the house in a replica of the room she’s in herself.

Notion of looking: Man looking through his TV at her. Not really male gaze as this would contradict the lyrics of being an innocent child like love story. POV shots of the ECU of toys makes it feel quite intimidating and like your actually there.
Notion of looking into the dolls house.

Intertextual references: reminds me of Cinderella and other such childish love stories. But a modern twist to it. Juxtaposition again between the dress/ costume whole mise-en-scene compared to the modern lyrics.

P.B., N.B., and C.B.: Performance and narrative based. As she is very much performing in front of a camera, she’s always performing while telling the story (narrative) the story is between her and the man she loves who she is performing to through the TV.
By Gina

The lyrics and timings for "Closing In" by Imogen Heap.
Intro = 0.17
I can't wait = 0.21
To be with you = 0.24
No I just can't sit still, = 0.28
Are we there yet? = 0.33
Takes me back,(x3) = 0.37
I remember = 0.41
Such a magical place = 0.46
It was all you... = 0.51
Closing in = 0.54
I hope that you make it = 0.59
Closing in = 1.02
I hope that you find your way = 1.09
(gap = 1.25)
Frame by frame, = 1.29
Red speed ahead = 1.34
A city dissolving, = 1.38
The threat of your love in the headlights = 1.42
Is it safe now? = 1.45
Will your arms be open? = 1.50
I just have to kiss you, = 1.53
Try and stop me = 1.58
Closing in = 2.01
I hope that you make it = 2.06
Closing in = 2.11
I hope that you find your way = 2.16
Closing in = 2.19
It’s all that I want in the whole world = 2.24
Closing in = 2.27
Please be there, please be there = 2.32
What are you like? = 2.37
Where did you get to? = 2.41
No word no nothing = 2.45
You didn't hold me, for any longer = 2.51
Did you walk for the fear of love? = 2.55
Or don't you believe enough? = 2.59
Well I'll cover both of us = 3.02
You can leave that to me! = 3.08
(gap= 3.41)
Closing in = 3.42
I hope that you make it = 3.47
Closing in = 3.50
I hope that you find your way = 3.58
Closing in...closing in... = 4.09
Gap = 4.42
By Gina and Charlotte:)

Electronica, Alternative, Indie, Pop, Rock, Ambient
Similar artists: Zoe Keating, Jon Hopkins, Kate, A Final Frenzy, Florence and the Machine. Target audience: according to the website, albums and other merchandise, she appeals to teenagers, young adults but mainly females. We can tell this also by the lyrics as she mainly sings about relationships from the female’s point of view. The technical parts of the songs (the electronic sounds) appeal to a modern audience who like the type of music. She is also part of the MySpace and other such communication website scene, which lets her appeal to a wider audience. For example she has a lot of friends on her MySpace which mean she can promote to all sorts of audiences.

Imogen Heap:
Imogen Heap (born 9 December 1977 in the London Borough of Havering) is a Grammy nominated English singer and songwriter from Romford, Havering. She is known for her work as part of Frou Frou and for her 2006 solo record Speak for yourself, which she wrote, produced and mixed. In 2006, Heap was nominated for two Grammy Awards. She has produced three solo albums, the latest of which is 2009's Ellipse which was an immediate North American chart success. She first started out in a band called Frou Frou. But she wasn’t really part of the band, her live performances were classed as unmissable and her profile grew. Critics commented on how her voice sounded the same in the performances, with the help of piano she perform the songs she had written for the first album. Her music was then featured on the popular program The O.C. and then released on the soundtrack her fan base increased.