History of music video

Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. They became popular in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term 'music video' first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including 'filmed insert', 'promotional (promo) film/clip' or 'film clip'. Music videos use a wide range of styles of film making techniques, including animation, live action filming, and non-narrative approaches such as abstract film, which allows artists and bands to do basically anything they want in their music video. Some music videos blend different styles, such as animation and live action, or switch between different narratives, such as performance and a 'story' based ones.

In 1975, the band Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top Of The Pops; this is also notable for being entirely shot and edited on videotape. It's considered to be a groundbreaking video as it helped establish the visual language of the modern music video. Although critical reaction was initially mixed, especially in the US, "Bohemian Rhapsody" is often considered to be a masterpiece by Queen and one of the greatest rock songs of all time.

To watch the video click here http://www.youtube.com/watch?v=2VXc2eZtPN0

The Muppet's also did a take on the song where it involved all/most of the Muppet cast. They kept to the main narrative as in the video which gives it the similarity to the original video, it keeps the black background and the spotlights at the start which mirrors the original video. They even have some performance narrative in it, when 'animal' plays the drums.

To watch the clip click here http://www.youtube.com/watch?v=tgbNymZ7vqY

We are referencing parts of the video, epically the start, where the four of them stand in the darkness and the spotlight comes on. Instead of them standing close together we are having them standing apart with them playing their instruments. Also the general darkness of the video and having a performance at the end of our video.

Another reference to our original storyboard is the shopping centre part in our video. This is similar to the Avril Lavigne, 'complicated' video where they are creating mayhem in the shopping Mall. http://www.youtube.com/watch?v=NGXYAJoDWCk

Other videos which follow our sort of narrative is Fall out boy's 'Dance Dance' (http://www.youtube.com/watch?v=C6MOKXm8x50) and also Bowling for soup's 'High school never ends' (http://www.youtube.com/watch?v=5IRs7e58dsY). These both show a character in the narrative starting as a geek and then turning out to be the protagonist of the video. For example both 'geek heroes' at the end get the girl, or become popular among their peers.